When visitors land on your website only to be greeted by a red warning screen stating ”Your connection is not private” or ”This site may be unsafe,” the damage is …

Running an agency means juggling multiple client websites, and nothing damages your reputation faster than a client’s site suddenly showing security warnings because their SSL certificate expired.

If you’ve ever seen that dreaded ”Your connection is not private” warning on a website, you’ve witnessed what happens when an SSL certificate expires.

There’s nothing quite like the sinking feeling you get when you realize your website’s SSL certificate has expired—and your customers are seeing scary security warnings instead of your homepage.

If you run a website, you’ve probably set up an SSL certificate and then mostly forgotten about it.

If your website’s SSL certificate is installed but browsers still show security warnings, you’re likely dealing with a certificate chain issue.

Let me tell you something that happened to me last year.

You know that sinking feeling when a customer emails you at 2 AM saying your website shows a security warning?

If you’ve ever set up a website or dealt with security certificates, you’ve probably seen both SSL and TLS mentioned.

I’ll be honest with you – I’ve been managing websites for years, and there was a time when keeping track of SSL certificates manually seemed perfectly reasonable.

You’ve probably seen those browser warnings: ”Your connection is not private” or ”This site is not secure.”

If you’re running a website, you’ve probably heard that SSL certificates matter for SEO.

Let’s be honest – discovering your SSL certificate has expired when customers start complaining is not how you want to start your Monday morning.

You wake up Monday morning to find your inbox flooded with messages. Customers can’t access your website.

If you’ve ever visited a website and seen that dreaded ”Your connection is not secure” warning, you know exactly how trust-shattering it can be.

If you’re running an e-commerce site, you’ve probably spent countless hours optimizing your conversion funnel, testing checkout flows, and improving product pages.

You’re trying to access a website, and suddenly you’re blocked by a scary-looking warning: ”Your Connection Is Not Private.”

You’re running a successful online business. Traffic is steady, sales are good, and everything seems to be working perfectly.